Marketing

Which promotions pay for themselves.

PGS Marketing is for the people at your property who send the mailers, build the offers and run the promotions. PGS does not run advertising and does not bring in new players. It gives your own marketing team the files to send and the numbers to judge them by.

Book a call
Send

Files ready to send

Your mail house, your email platform.

Approved offers become a mail file for your own mail house or an email file for your own email platform. PGS never sends a message itself and never holds a player's street address.

Marketing · Mail fileOctober free play
Records in file
4,812
Suppressed
318
Ready to send
4,494
Last month, same offer
Redeemed 1,196Theoretical win $214,900Return on offer 3.1x
27% of the file redeemed
Download fileSent from your own system
Example data
Measure

Results by offer

Which offers earn their cost.

See who came back, by offer, by tier and by week, so you know which offers earn their cost and which do not.

Marketing · ResultsBy offer, last 8 weeks
OfferSentCame backRateTheo
$150 free play1,24031826%$71,400
$100 free play2,10544121%$68,900
Dining credit86012915%$19,300
Room offer410389%$14,100
ExportUpdated nightly
Example data
Judge

A scorecard for every promotion

Like with like.

Each promotion is compared with the same month a year earlier on win, hold, free play and theo together, so nobody judges a promotion on coin-in alone. Whether it worked stays your call.

Marketing · Promotion scorecardHarvest Saturdays vs. last year
MeasureThis yearLast yearChange
Metered win$486,200$452,900+7.4%
Hold8.1%8.3%−0.2 pt
Free play$38,400$29,100+32%
Theo net of free play$402,600$391,800+2.8%
Weekday to weekday, same month a year earlier. The call on whether it worked is yours.
Example data

Bring your next mailer.

Thirty minutes. We show your marketing team the files and the results screen on your own offers.

Pick a time →